What is Google Ads?
Google Ads is an online advertising platform developed by Google. It allows businesses and individuals to create and run ads on Google’s search engine and other websites that are part of the Google Ads network.
Google Ads works on a pay-per-click (PPC) model, meaning advertisers only pay when someone clicks on their ads. Advertisers can create text ads, display ads, video ads, and shopping ads, among other formats.
The platform uses a bidding system where advertisers bid on keywords that they want their ads to appear for. When someone searches for those keywords on Google, an auction takes place, and the highest bidder for that keyword will have their ad displayed to the searcher.
Google Ads provides advertisers with a wide range of targeting options, such as geographic targeting, device targeting, and audience targeting. This allows advertisers to reach their target audience more effectively and maximize their return on investment (ROI).
Overall, Google Ads is a powerful advertising tool that can help businesses of all sizes reach their target audience and drive traffic, leads, and sales.
- Keyword and competitor research
- SKAGS (single keyword ad groups)
- Negative keyword pruning
- Ad copy optimization
- Landing page creation & optimization
- Search engine retargeting