“Increase your networking and business and deliver real-time profits through social media campaigns.”
Youtube is the second largest search engine in the world and has lately been playing a vital role in the growth and expansion of businesses giving one a plethora of opportunities to showcase their product/service. Not only does it allows to provide content in another format that is engaging as well as entertaining at the same time, giving an edge over others, but it also helps to reach more people that one could have missed by just sticking to blogs. Missing on Youtube marketing would mean missing a lot of potential customers. As long as you entertain, educate, and provide solutions to the problems of the audience you can find a group of people who will become your fans and customers.
Strategies on which Indian Digital Marketing Focuses:
Indian Digital Marketing follows below strategies to promote and market your Business Youtube videos. Users are 10 times more likely to engage, share, or comment on video content than blogs or related social posts. YouTube is not just an online video repository but a powerful social media platform.
- Provide detailed and accurate Title and Description to your videos, and associate tags or keywords that are directly relevant and important.,
- Use a Call to Action within your videos to encourage people to Like, Rate, Comment and Share your videos.
- Optimize Promotion: Start by promoting your videos to the people you know, friends, relatives, customers, or clients. Ask them to watch and share with their online network. Then promote on social networking sites as on Facebook, Google+ and Twitter, etc.
- Share Video Links to the maximum: Incorporate your videos into your company’s website and blogs. Share the video link with your existing customers or clients via opt-in email.
- Listed on Search Engines: Get your videos listed on major search engines like Google, Yahoo! and Bing, and then focus on SEO strategies to get the best possible listing placements.
- Collaborate videos with other companies that are aggressively using YouTube and targeting the same audience, this will allow you to capture the attention of your collaborator’s viewers and subscribers.
- Engage with your community through YouTube.
Benefits of Youtube Marketing for your Business :
- Increased Exposure: Online video is growing exponentially, with over 4 billion videos viewed daily. Using Youtube marketing for your business can easily give you access to a huge audience by both creating videos and advertising on other people’s videos.
- Demonstrating products and expertise: Youtube is a platform where you can showcase your product as well as your expertise. This gives a better understanding of the customers of the products and also engages them. Showcasing expertise through tutorial videos or short video tips helps build the confidence of the customer in your product/service.
- Improves Search Engine Ranking: Due to Google Universal Search, videos, images, books and local searches are blended together in Google’s search result, so as to provide the most useful information for people. Google acquired Youtube as a part of its powerful search of all social media marketing strategies. Videos often appear in Google’s search result because Google gives equal weightage to video and text. Marketing on Youtube marketing increases the authority of your website in Google’s eyes thereby improving your ranking on the search engine.
- Social Media Marketing Integration: Youtube videos are very easy to share online and can easily be integrated into any social media plan. Sharing Youtube videos on the other popular social media sites like Facebook, Twitter, LinkedIn, etc. gives your business better and increased exposure. The more the popularity, the better the search engine rankings.