Strategies for an effective social media marketing
In today’s era Social Media Marketing is the best tool to promote your product or service online and increase your reach among masses. There are many social media sites available. It aims at getting maximum traffic at the site. It’s a platform which allows individuals and the companies to interact with one another and build relationships and share their ideas and views. Keeping a good idea with you isn’t a good idea but sharing it with millions on social networking sites is a good idea. But to make maximum use of these sites following things have to be kept in mind:
Choice of Right Tool/Site- Which social media site to use for your business promotion and enhance your presence according to the specific industry is an important decision. If you want to target only the professionals then Linkedin should be used. An E-commerce sitelike Jabong, Myantra targeting youths should go for Facebook and famous celebrities maintaining their social page should use Twitter to connect with their audience so on for the other tools like Youtube,Google+, Pinterest, Instagram depending upon the need and the target audience.
Creative Page Design- Page should be design in such a way that it has got the maximum potential to attract users and allow them to comment ,like or share their views on it. Design should contain proper company name, logo and the link to the site.
Regularity- Maintaining regularity and spontaneity at the social media sites is essential to bind users with it. It can be done by posting something interesting, informative, updating company news, achievements, innovations etc. Engaging maximum people is important to enhance your presence in the online world. Continuity has to be maintained to keep in regular touch with the people and getting constant feedback from them.
Defined Target Market- Target market should be clear in mind before starting social media campaign like the age group, location, gender, interests, etc.so that you could hit directly at the target and penetrate into the market easily.
Spending Budget- If paid campaign is being run then the budget has to be kept in mind and spend as and when required. As reach of Facebook page can be increased by creating paid ad. Your preferences according to the Location, Age, Interests, Gender can be set.
Content- Content must be Google friendly and fresh. Content is the base for all online marketing since it’s all the game of keywords online. Efforts should be made to write a content that people feel like sharing it with their social network.
If all the above mentioned points are noticed carefully while doing social media marketing then the results are sure shot. The increasing scope of social media marketing has created a new job in the market as Social Media Manager and the need for Social Media Agency also. For an efficient and effective social media campaign, help of experts in this field can be taken.